Happy #WorldTourismDay 🇿🇲 In Zambia, wildlife roams free across vast plains, while rivers carve their way into waterfalls. Our people warm, resilient, and welcoming you to explore our land with us. #discoverzambia | Discover Zambia

Tourism Stakeholders Welcome HH's Vision to Revitalize Tourism Adjoa Avamee Tourism stakeholders in Livingstone have welcomed President Hakainde Hichilema’s recent address to Parliament, which outlined the government’s strategic plans for revitalizing the tourism sector. Commenting on the issue of human-animal conflict, Kelvin Mwelwa, Secretary General of the Zambia Association of Indigenous Tour Operators (ZATO), said the government’s commitment to tackling this challenge offers renewed hope fo

Sikumba: Domestic Tourism Key to Economic Growth Tourism Minister Rodney Sikumba has reaffirmed that domestic tourism is the backbone of Zambia’s tourism industry and a vital driver of economic growth. Speaking in Lusaka during the re-launch of the “Take a Holiday Yamu Loko” campaign, Mr. Sikumba encouraged Zambians to take pride in exploring their own country. The campaign, which will run for six months from 12 September 2025 to 28 February 2026, is expected to provide over 5,000 Zambians with

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