The Media Rating Council Accredits Nielsen’s Innovative Big Data ...
2 days ago · “The accreditation of their Big Data solution is a significant step in the journey and we commend Nielsen for their efforts.” Big Data + Panel National TV Measurement combines …
Nielsen's Big Data + Panel Wins Accreditation Ahead of TV …
1 day ago · “The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO, in a …
THE MEDIA RATING COUNCIL ACCREDITS NIELSEN'S INNOVATIVE BIG DATA …
1 day ago · Nielsen's measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry's largest big data footprint and …
Nielsen Wins Industry OK for Adding Big Data to TV Ratings
2 days ago · “The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” Nielsen CEO Karthik Rao said in a …
Nielsen gains accreditation for Big Data + Panel - Axios
1 day ago · Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), certifying its ability to combine first-party viewership …
Big data virtually eliminates zero ratings in national TV ... - Nielsen
The analysis found that the inclusion of big data significantly reduced zero ratings across all viewing groups. When the 8,454 TV program telecasts in the first quarter that generated zero …
The power of Big Data + Panel measurement - Nielsen
By combining big data from set-top-boxes (STB) and smart TV devices with panel data from actual people, we help you better understand today’s television audiences. Feel confident that …
Nielsen earns Media Rating Council accreditation for Big Data
21 hours ago · Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with insights from smart TVs and set-top …
Nielsen Big Data + Panel TV Measurement Gets MRC Accredited
“The accreditation of Nielsen’s big data + panel is a landmark moment for TV ratings, as it will forever change audience measurement,” Karthik Rao, CEO of Nielsen, said in a statement.
Nielsen’s latest MRC accreditation returns it to measurement pole ...
1 day ago · Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the …