The new brand expression is not only limited to words and messages but also expands into a reinvented visual discourse. UN Tourism has a new design language starting from its symbol. “Bringing the world closer” is the new tagline that inspires the concept of a Pangea shaping a human figure in action. This drastic evolution from the former ...

Jan 24, 2024 · “Bringing the world closer” is the new tagline that inspires the concept of a Pangea shaping a human figure in action. This drastic evolution from the former globe symbol reflects the Organization’s emphasis on the dynamic nature of tourism and on putting people first.

Tourism brings progress. As one of the biggest sectors in the global economy, it has great power to bridge cultures, generate new opportunities and promote sustainable development.

Only approved Partners are authorized to use the logo. The logo shows that the organization using it is committed to the objectives of One Planet Sustainable Tourism Programme. Opinions expressed by a Partner using the logo continue to belong to his/her organization.

Jan 24, 2024 · Moving forward, the UNWTO, which is the tourism agency of the United Nations, will be known as UN Tourism. The rebrand was guided by Interbrand, a global branding agency that was tasked with translating the UNWTO’s “renewed …

UN Tourism has a new design language starting from its symbol. “Bringing the world closer” is the new tagline that inspires the concept of a Pangea shaping a human figure in action. This drastic evolution from the former globe symbols reflects the Organization’s emphasis on the dynamic nature of tourism and on putting people first.

Jan 24, 2024 · The World Tourism Organization announced Wednesday that it had changed its name to UN Tourism, to make clear that the Madrid-based agency is part of the United Nations. The new name, along with a new logo featuring a human figure in motion with the tagline “Bringing the world closer,” was unveiled at the opening of Madrid’s FITUR tourism congress.

Jan 25, 2024 · UN Tourism has a new design language starting from its symbol. “Bringing the world closer” is the new tagline that inspires the concept of a Pangea shaping a human figure in action. This drastic evolution from the former globe symbols reflects the Organization’s emphasis on the dynamic nature of tourism and on putting people first.

Jan 24, 2024 · UN Tourism has a new design language starting from its symbol. “ Bringing the world closer ” is the new tagline that inspires the concept of a Pangea shaping a human figure in action.

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