The service mark symbol ℠ (the letters SM in small capitals and superscript style), is a symbol used in the United States and some other jurisdictions to provide notice that the preceding mark is a service mark. This symbol may be used for service marks not yet registered with the relevant national authority.

Luckily, throughout the entire registration process, you have different options for protecting your brand in the form of trademark symbols. The three symbols that can be used are the circled R (®), the little capital letters TM (™), and the little capital letters SM (℠).

Mar 30, 2021 · A trademark is a name, symbol, or mark that distinguishes a product or brand from other products or brands. By extension, it can also be used to describe something that’s characteristic to a person or thing in a more metaphorical way, such as …

Jan 10, 2022 · Use of the “TM” Symbol indicates that the user of the mark considers the word or phrase to be their “trademark.” SM Symbol: The “SM” Symbol – e.g. “Example SM ” is very similar to the “TM” Symbol. However, the “SM” Symbol means “Service Mark” and should be used with “Services” as opposed to “Goods.”

The circled “R” (®) symbol means "registered trademark." The “TM” (™) symbol means unregistered or common law trademark claim. An “SM” (℠) symbol is similar to "TM," but means "service mark." The trademark symbols provide the public notice about what intellectual property ("IP") rights you possess.

SM Symbol: The letters “SM” (an abbreviation for “Service Mark”) can be used to indicate that a particular word, phrase, logo, or other mark is considered a service mark, which is used to identify services rather than tangible goods.

Sep 5, 2023 · The ™ symbol is used to claim trademark rights for a name, logo, or slogan related to the sale of products. It does not indicate that the trademark is federally registered. Can I use the ℠ symbol for my product-based business?

SM: The SM sign is identical to the TM sign except it designates a service mark (classes 35 to 45). ®: Use the ® symbol once you register a trademark or service mark. It shows that the country authority has approved the registration.

Jan 30, 2025 · The “SM” symbol characters that you may have seen (aka “Service Mark”) is analogous to the “TM” symbol, with the primary difference being the type of offering they represent. While “TM” is commonly used for products or physical goods, “SM” is intended for use in connection with service offerings.