Más+, or Más+ by Messi, is an American brand of sports and energy drinks created and marketed by Más+ Next Generation Beverage Co. It was founded by professional soccer player Lionel Messi and debuted in Miami , Florida on June 13, 2024. [ 1 ]

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Jun 6, 2024 · Soccer icon Lionel Messi often hailed as the G.O.A.T., has made a notable entrance into the competitive hydration drink industry with the launch of Más+. This announcement is generating significant buzz, with many drawing comparisons to Prime Hydration by Logan Paul and KSI, a leading brand in the industry.

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Jun 5, 2024 · Footballer Lionel Messi has launched a non-alcoholic “hydration drink” brand called Más+. Messi started Más+ Next Generation Beverage Co. in partnership with White Claw brand owner Mark Anthony...

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