Samsung’s first Unpacked event of 2025 delivered the Galaxy S25 series — as expected. Although the phones don’t have dramatically upgraded specs, the company stuffed — you guessed it! — more AI into the devices.

Samsung spent the bulk of its Samsung Galaxy Unpacked event this year talking about its brand-new AI features. In fact, it took about 30 minutes into the presentation to get to the new S25 line of smartphones before the company once again pivoted to the new AI features packed into the phone.

Across the whole family of Galaxy S25 Ultra, S25+, and S25 smartphones are a set of color variants exclusive to pre-ordering from Samsung’s website. You can secure the S25 Ultra in Titanium Jadegreen, Titanium Black, or Titanium Pinkgold, or the S25+ or S25 in Blueback, Coralred, or Pinkgold only at Samsung.