Shein, the Chinese fashion behemoth, has re-entered the Indian market after a five-year hiatus. The company was previously banned by Delhi due to data security concerns amidst geopolitical tensions. With its app re-launched on Friday night,

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

The new Shein India application, which went live last Friday, has products which are manufactured, marketed and sold only by Nextgen Fast Fashion, a fully owned subsidiary of Reliance Retail Ventures Ltd.

Shein returns to India with a new app and partnership with Reliance Retail. Learn about the localized manufacturing model and data security measures.

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

Chinese online fast fashion brand Shein has re-entered the India market almost five years since its ban through the country's leading retailer Reliance Retail.

Reliance Retail revives the Shein app in India, promising a fresh shopping experience for fashion enthusiasts.

The Chinese fast-fashion brand, ranked among the world’s largest fashion retailers, with sales in excess of $30 billion, staged a low-profile comeback last weekend in Mumbai, Thane, Navi Mumbai, Delhi and Bengaluru in partnership with Reliance Retail.

Shein, the Chinese fast-fashion company, has returned to India nearly five years after a ban, partnering with Mukesh Ambani's Reliance Retail, highlighting India's adoption of a market-for-technology approach similar to China's.

The new venture marks a strategic shift for Reliance Retail, which had previously incorporated various brands into its flagship fashion platform, Ajio. The Shein app offers consum