Both Cassetty and Bragagnini also stress the importance of upping your water intake as you consume more fiber. As Cassetty puts it, “fiber is thirsty.” It requires ample hydration to slip through your ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

Coca-Cola is stepping into the emerging prebiotic soda market with its own line of soda alternatives. According to The ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and ...

Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...

The Santa Cruz County Chamber of Commerce will once again be known by its original name, the Santa Cruz Area Chamber, Jessica M. Pasko reports in her weekly look at local business. She also notes next ...

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...

The Coca-Cola Company has introduced its first prebiotic soda line, launching the Simply Pop brand in the US. Simply Pop, ...

Coca-Cola is jumping into a trendy, prebiotic beverage category that's being touted as good for your health. "Simply Pop" is ...