The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...

Both Poppi and Olipop are “prebiotic” sodas, meaning they theoretically feed the good bacteria in your gut with the fiber ...

Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over the last two decades, the popularity of prebiotic sodas has skyrocketed, as ...

If you were watching the Super Bowl, you might have noticed a certain brightly colored beverage starring in a coveted commercial slot: Poppi. It’s one of several prebiotic sodas, including ...

The Coca-Cola Company announced the beverage on Monday, creating new competition for popular soda alternatives like Poppi and ...

The soda giant has been paying attention to the rising interest in prebiotic sodas and has created a new line of sodas with a mix of fruit juices and prebiotic fiber under its Sim ...