The soda giant has been paying attention to the rising interest in prebiotic sodas and has created a new line of sodas with a ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers ...

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...

Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly establish itself, against Poppi and ...

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

Coca-Cola has launched Simply Pop, a new prebiotic soda brand, to compete with rising challengers Olipop and Poppi. Set to ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

As part of its Super Bowl advertising plan, the prebiotic soda brand Poppi made a move which has caused a surprising amount of backlash online.