Big Tech earnings showed Microsoft, Meta, and others sticking to their AI spending plans despite DeepSeek's R1 launch.

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media companies navigate this complexity as they once again head into ...

Throughout 2024, data managers and professionals were at the locus of the new waves of innovation driven by AI and analytics—and the activity was frenetic and intense. As the year 2025 progresses, ...

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...

Despite challenges, Paramount's content operations, particularly in sports and streaming, remain competitive. Learn more ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

YouTube reaches 63% of Black adults and 44.4% surveyed said that they have purchased products based on YouTube content – outpacing word of mouth (43.7%), Facebook (35.7%), Instagram (32.8%) and TikTok ...

After conspiring to deliver the biggest regular-season ratings for a Sunday NFL game this season, the Buffalo Bills and the ...

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language ...

Media measurement firm Nielsen has announced an end to its consumer panel-based TV ratings, a product which has served as the ...