After a year of court hearings, Tennessee has agreed to a settlement with the NCAA over rules regarding paying athletes.

Colorado lawmakers debate bill to keep student-athletes' NIL contracts private, sparking concerns about transparency and ...

One analyst says that Michigan football is the furthest thing from a non-factor in the NIL world despite failing to reach ...

It's no coincidence that the SEC's football dominance ended at the same time the league is distancing itself atop men’s basketball and baseball.

Nyzier Fourqurean has spent years grinding to get to where he is now-a starting cornerback for the Wisconsin Badgers with a real shot at making the NFL. But instead of prepping for ...

Sammy Brown working with Nerds candy. Chase and Dillon Hunter promoting Domino's Pizza. Everett Sports Marketing is helping ...

USC Trojans sophomore guard JuJu Watkins is on the short list for the Ann Meyers Drysdale Shooting Guard of the Year award.

Young athletes are raking in as much as several millions of dollars a year, but the nascent legalized pay for ...

Olivia Dunne is one of the highest-paid athletes in America thanks to her NIL deals, and she certainly knows how to spend her ...

At a table near the back of the brewpub, Paul Liljenquist -- one of BYU's most active boosters -- took a sip of water and ...

Schools and conferences are already moving on plans to implement revenue sharing, with some already starting to sign athletes ...

Anthony Davis trade inspired us to come up with four hypothetical blockbuster trades for college football contenders ...