Toy giants Mattel and Hasbro have seen their stocks battered by President Donald Trump's escalated trade war with China.

First the Cleveland Cavs, then the Miami Heat, next the L.A. Lakers, now LeBron James has joined Mattel's Barbie team as a ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer’s “Kenbassador” series. Last year, ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll, as ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...