If you've never used an iPhone before, there steps you have to go to set it up, and then there are things you need to know ...

And you’ll see why 1984 won’t be like 1984. The screen then fades to black, and a rainbow Apple logo appears. When Steve Jobs first saw the ad in an internal meeting with Chiat/Day ...

This obsession with simplicity is no accident. It's a hallmark of genuinely iconic logo design. Think about some of the most recognisable brand logos in the world – the Nike “swoosh”, the Apple logo, ...