The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
The Coca-Cola Company announced the beverage on Monday, creating new competition for popular soda alternatives like Poppi and ...
Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...
Earlier this month, Poppi’s co-founder, Allison Ellsworth, hit back at the criticism the brand faced for sending influencers full-sized vending machines with cans of the prebiotic soda in them.
Once a sleepy category dominated by heritage brands, hydration has become a fan favorite driven by new wave brands, social media trends and an emphasis on simply drinking more water.
In recent years, the soft drink market has seen an influx in gut-healthy sodas. While they have taken over social media, they ...
Opinion
Although short Angus Thinault's life was lived fully and won him the respect of all who knew himHorseman, auctioneer, politician and businessman, Angus Thibault overcame a handicap that might have defeated a lesser man and enjoyed outstanding success in all of his endeavors. His life, although ...
CEDAR FALLS — The University of Northern Iowa recognizes the academic accomplishments of students each semester by announcing ...
LEWISTON — Foxcroft Academy junior Conner Donahue placed in the 200 meters and long and triple jumps at the 2025 Class B ...
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