But even given the reality of the challenging new conference, Wisconsin's 2025 schedule may be one of the most challenging in the entire sport. The Badgers are projected to host at least four ranked teams. They will also visit another four, including national powers Alabama, Oregon and Michigan.

The Wisconsin Badgers are looking at a really tough schedule in 2025, putting even more pressure on head coach Luke Fickell as he sits on the hot seat. The 2024 season saw the Badgers miss a bowl game for the first time in over two decades after a dismal 5-7 record.

Sedberry will oversee roster management, contracts, revenue-sharing plans and general operations for the Badgers.

Wisconsin football announced Feb. 17 the hiring of Marcus Sedberry as the program’s new general manager. Sedberry has been involved in Wisconsin football operations for the past three years as both the deputy athletic director and chief operating officer.

Barry Alvarez is a legend around Wisconsin football, someone who fans greatly respect, but his recent comments about the state of the program may give them some

In that role, he worked closely with Badgers coach Luke Fickell and oversaw the program’s roster management. In his new role Sedberry will lead the Badgers roster management, player personnel and football operations.

Fickell prioritized that experience and proximity to the program during the hiring process. "Marcus is somebody that's been close to the program that we know well," Fickell told the Mike Heller Show on Monday afternoon.

Badgers coach Luke Fickell has found a new leader for the front-office side of his program. Here's what you should know.