Women's sports have long been undervalued. Now that people have seen the light, everyone wants in, columnist Nancy Armour ...

The result? A virtuous cycle which is rapidly expanding sports viewership on the whole. As a fandom, women show up differently than men. Research suggests women are more likely to purchase sports ...

Women's flag football got its moment in the mega-sized Super Bowl spotlight this week in New Orleans, as the NFL moves to ...

In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had ...

Game-changing dynamics are reshaping women’s sports viewership. Fresh data from CivicScience reveals ... with the WNBA now in the lead. 3. Men are increasingly paying attention to the WNBA. A growing ...

As WPL collides with the Champions Trophy, brands face a tough choice: bet on an emerging league or a global cricket ...

Anjum Chopra explained how the gap between men and women's cricket can be bridged. Find out what the legendary cricketer said ...

"This is a historic day for women's sports, women's basketball ... It also outdrew the men's national championship game by 3 million viewers. Bueckers, who is expected to be a top pick in the ...

The NCAA announced Wednesday that it has created a $15 million women's basketball fund to reward conferences for their teams making and advancing in the ...

"Just for women to capitalize on what we brought to the sport ... men's championship game -- UConn winning its second consecutive title with a victory over Purdue -- by nearly 3 million viewers.

It outdrew the men’s championship game — UConn winning its second consecutive title with a victory over Purdue — by nearly 3 million viewers. The women’s tournament also had record attendance.

“There is something to be said about the trend right now and the growth of women's sports. A couple of years ago that it was only 5% of viewership ... Corley said some men’s games will be ...