Many of the commercials in this year’s big game returned to traditional tropes like beer-drinking dads and women in bikinis.

Like most everyone else, they were also keenly interested in the ads, but for different reasons than you may think. McCain and Boychuk are co-founders of Seattle ad agency DNA&STONE. Boychuk, who ...

People don’t care about Super Bowl ads because they’re actually entertaining, of course. Or because they care about the products that they advertise. There’s one reason people watch Super ...

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In addition to the record 127.7 million viewers for the game, Kendrick Lamar’s performance was the most-watched Super Bowl ...

Fox Corp. is boasting a record haul in ad sales for Super Bowl LIX on Fox and Tubi of more than $800 million in gross revenue ...

Commercials for Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs cost $8 million a pop ...

Bud Light's "Big Men on Cul-de-Sac" Super Bowl commercial, featuring comedian Shane Gillis and singer Post Malone, has ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in ...

The ad cost an estimated $2 million for the Secret Service to produce, according to two sources familiar with the project — a hefty price tag that comes amid massive budget cuts and layoffs at ...

“The clear winners Sunday night were the Eagles, the NFL, and Fox. Congratulations to our teams at Fox Sports and Tubi for a ...