The naming rights agreement is worth €10 million annually and will run for five seasons, from the 2025-26 campaign.

Wings star Paige Bueckers made the most of the NIL deals while at UConn, and she's looking to upgrade now that she's in the ...

MANCHESTER CITY have signed a £1billion kit deal with Puma. The contract is the biggest in history, beating Real Madrid’s £950million deal with Adidas. It eclipses rivals Manchester United, w… ...

Contracts for sponsor sales were down 9% in the second quarter compared to 2024, per Marketproof's data on New York City new development.

After taking the college football world by storm as a true freshman last season, Jeremiah Smith is cashing in on his fame with an endorsement deal from Adidas.

Contract details Sample inked a fresh one-year, $1,267,500 deal this offseason. He earned a $100,000 signing bonus and is in the process of earning his $25,000 workout bonus.

Honda replaces Toyota, which announced in September it would not renew its 10-year contract as a top sponsor for the Olympics and Paralympics following the Paris Games, according to Reuters.

Sample the Sierra attracts over 1,500 guests from across the region for an afternoon filled with delicious pairings, local products, live music, and community spirit.

It was revealed Tuesday that AEW has a “productivity drink” sponsor in a deal that has apparently been in place for quite some time. The contract is with Maryland-based and U.S.

Sports sponsorship contracts traditionally focus on category exclusivity and entitlements while overlooking data sharing language. However, with the rapid evolution of data usage in the industry ...

After DHS did not renew its funding contract for reasons unspecified, MITRE’s 25-year-old Common Vulnerabilities and Exposures (CVE) program was slated for an abrupt shutdown on April 16, which ...