For an increasing number of companies, reasoning models (AI that thinks through problems rather than just following commands) are making traditional prospecting look as outdated as a Rolodex.

Today’s AI search agents, think ChatGPT, Perplexity and Google’s Search Generative Experience (SGE), go beyond serving links.

Your Google Search bar now has a new tab that feels far more like an AI chatbot than a conventional search engine. At its I/O developers conference in May, Google announced the full rollout of AI Mode ...