Chinese Traditional Culture and Lovable Cartoons Dominate Qixi Narratives
Qixi in 2024 remains a significant gift-giving opportunity. The monthlong promotional period offers a chance to stimulate ...
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Balenciaga’s 2020 Qixi Campaign: Cultural misstep or deep-rooted understanding of Chinese Gen Z subculture?
Yuzu Kyodai argues that Balenciaga’s Qixi 2020 campaign should not be categorised as a ‘misstep’, but rather, acknowledged as nuanced work that speaks directly to its core of Gen Z consumers. This ...