Japanese tennis player Yosuke Watanuki appears to have landed his dream sponsorship. Watanuki went viral when he requested a ...

(AP Photo/J. Scott Applewhite) AUSTIN, Texas (AP) — Texas Attorney General Ken Paxton is running for the U.S. Senate in a primary challenge against Republican Sen. John Cornyn, setting up what is ...

According to the report, there were 821 attempts to censor library books across all library types in 2024. This is down from the previous year, though still the third-highest number of book ...

To that end, the company is trying to recapture some of its old beverage magic, which arguably peaked with the “cola wars" of the 1970s and 1980s, when its high-profile “Pepsi Challenge ...

U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from industry tracker Beverage Digest, but Pepsi’s volume, including for Diet ...

Pepsi is celebrating its 50th anniversary by bringing back the classic “Pepsi Challenge with tour stops all over the Country, including Orlando. The challenge which initially started in 1975 ...

PepsiCo named Mark Kirkham as CMO of U.S. beverages, effective April 7, per details shared with Marketing Dive. The unit houses brands including Pepsi, Mountain Dew, Bubly, Starry and Gatorade.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. PepsiCo named Mark Kirkham as CMO of U.S ...

PepsiCo named Mark Kirkham as CMO of U.S. beverages, effective April 7, per details shared with Marketing Dive. The unit houses brands including Pepsi, Mountain Dew, Bubly, Starry and Gatorade.

An employee of Berkshire Hathaway CEO Warren Buffett won the legendary businessman's March Madness bracket challenge and its $1 million prize. A news release said an employee of the FlightSafety ...

Our long history of sports associations and our legacy of the Pepsi Taste Challenge make playfulness and bold storytelling part of our DNA. While there may be brand rivalries, this campaign was about ...

Major League Baseball experimented with an automated ball-strike system (ABS) this spring training that allowed batters to challenge balls and strikes from the plate and, while the results were ...