Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

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Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

Colorado Buffaloes head coach Deion Sanders discussed his decision to re-release his famous custom line of cleats and shoes.

Deion Sanders had the chance to wear Air Jordans during his NFL career, but Prime Time had a different vision—he wanted his own brand. Instead of following the trend, he became the first NFL player ...

"The Jordan Room" in a 21,400-square-foot mansion on the market for $23.5 million in Scottsdale, Arizona, holds up to 325 pairs of shoes and is centered with a basketball hoop with the Jumpman logo ...

It was in the summer of 1985 when Michael Jordan embarked on a European tour to promote his soon-to-be-released Air Jordan 1 ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Despite his affinity and respect for Michael Jordan, Deion Sanders never wanted to wear Air Jordan and wanted his own ...

Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.