What I learned was that the puppies were characters in a TV show called Paw Patrol, which is about the adventures of a ...

As trends change, fandom fashion has evolved from logos slapped on things to more 'quiet luxury' lifestyle goods.

Mattel contemplates a major change to its pricing. Amid this recent decline in doll sales, Mattel issued a stern warning ...

West Names Jeffrey R. Epstein VP Of Strategic Comms; Jonah Keel & Michael Rizzo Promoted In Fandoms & Franchises Division ...

Mattel undertook stringent cost-control measures to protect its margins from sluggish demand last year, and on Tuesday said ...

Through 2024, the Barbie parent undertook stringent cost-control measures to protect its margins from sluggish demand. On ...

EXCLUSIVE: Corey Stoll ( Billions) has come aboard for a role in the live-action Matchbox film from Apple Original Films, ...

It's all about understanding your brand and audience. A law firm's script logo will likely be more restrained than a children's toy brand. Find the sweet spot that represents your brand accurately.

PUMA x Hot Wheels have officially announced their latest collaboration. The collection features kids' sneakers, apparel, and accessories. All of them are speed-themed.

'Extraction' filmmaker Sam Hargrave is directing the live-action feature from Apple, Skydance and Mattel Films. By Borys Kit Senior Film Writer The actress, who is also known for playing fan ...

Ferrari and Hot Wheels are reuniting after more than 10 years to release new collectibles. The announcement came through the official Instagram page of Hot Wheels, where the popular toy car brand ...

Puma is dropping its latest sneaker collection for kids in collaboration with beloved childhood toy brand Hot ... Wheels fans alike. The Mattel brand's iconic flame logo appears across each ...