Master data management (MDM) is a set of disciplines, processes, and technologies used to manage an organization’s master data. Master data is data about business entities or objects (customers ...

Reference data and master data are reasonably static in nature and low in number. Transactional data, on the other hand, is time-sensitive and large in volume, which makes it much more suited for ...

As enterprises seek better understanding and more effective engagement with audiences across digital channels, many are working to develop a 360-degree view of customers to meet the business needs ...