A brand is no longer defined by what we tell the consumer but by what consumers tell one another - Scott Cook. Marketers must ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Instagram isn’t just a place for selfies and food pictures anymore. It’s a powerhouse for businesses looking to reach new ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to achieve this is through the strategic use of custom promotional products. These ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

KUALA LUMPUR, Malaysia, Feb. 12, 2025 (GLOBE NEWSWIRE) -- VCI Global Limited (NASDAQ: VCIG) (“VCI Global”) is pleased to announce that it has secured a US$12 million contract through its subsidiary, ...

MicroStrategy — a business intelligence firm and Bitcoin (BTC) treasury company — has rebranded to "Strategy" and adopted a Bitcoin-themed visual marketing scheme. According to the Feb. 5 announcement ...

The research found that 61% of small business owners identify sales and customer acquisition as a priority for growing their business, and almost half (49%) want to boost their social media content an ...

A new study reveals that Chinese online marketplace Temu offers replicas of over 77% of products sold on Amazon, often at a ...

Those were the days. Tap into the past in the right way, says Ben Fathers at Together, and you’ll land yourself brand gold.

If you don't know where to start, consider hiring a marketing firm on a short-term basis to create a logo. It's a one-time fee that typically won't break the bank. In fact, it may help build your ...