Facebook parent Meta is joining the race to field humanoid robotics. Meta Platforms is establishing a new division within its Reality Labs unit to develop AI-powered humanoid robots that can assist with physical tasks, according to an internal company memo viewed by Reuters on Friday.

Humanoid robots have entered the Oprah phase: You build a humanoid robot! You build a humanoid robot! Everyone build a humanoid robot! According to a story by Bloomberg’s Mark Gurman, who often gets leaks right, Meta is now planning a major investment into building humanoid robots.

Apple and Meta are set to go toe-to-toe in another emerging area: AI-powered humanoid robots. Also: Apple ramps up development of a new external Mac display, ponders monetizing its maps app for the first time and is racing to bring AI features to China.