How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

What do you think of when you see a swooping black checkmark, a yellow shell on a red background, or a multi-colored letter G ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...