Industry-wide, there's growing interest in how match rates and representativeness affect the accuracy of marketing outcomes.

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Anyone can spit out a Python script using ChatGPT now, and vibe coding—asking an AI to write code for you, even if you don’t have much of an idea how to do it yourself—is popular; but there ...

Starting with small python projects for beginners like a calculator or a to-do list helps you get comfortable with basic ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

I used it right there to insert an em dash, which is a symbol I'd otherwise need to copy over from somewhere else. What ...

Ultraconservative Sen. Josh Hawley introduced a bill with Sen. Peter Welch to raise the federal minimum wage to $15 an hour.