If brands choose to use AI-generated imagery over traditional photography to cut costs, significant portions of employment could be threatened.

Clothing giant H&M is the latest fashion brand to announce its plans to use AI in its work. | ITV National News ...

China is likely to take countermeasures if France proceeds with a fast fashion bill that could disproportionately impact ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good ...

H&M Group's premium fashion brand COS is set to open its first Indian store at Nexus Select CITYWALK in October 2025. This ...

COS, H&M Group's premium fashion brand, is set to launch its first Indian store at Nexus Select CITYWALK in New Delhi in ...

We've been hearing a lot in the past year about the rise of digital twins in advertising. They've been used in the automotive ...

H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models.

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...

As Forever 21 prepares to permanently close its U.S. stores, it's being remembered by some for introducing American shoppers ...

Digital twins, a term traditionally rooted in engineering and manufacturing, refer to virtual representations of real objects or entities. In the context of the fashion industry, these digital ...

Reopening of H&M and Inditex in Ukraine brought $178 in revenue despite power outages and air raid alarms, as businesses ...