AdTech: Meta's AI advancements redefine media planning, shifting from granular targeting to algorithm-driven creative matching. Agencies are building independent data infrastructures to counter ...

This paper proposes a fusion model named FGCN-GRU (Fusion Graph Convolutional Neural network and Gated Recurrent Unit network) to predict users' ratings on items. Firstly, FGCN-GRU constructs a new ...