What do you do after changing the way acoustic guitars have been made? You channel your passion for electric guitars into a whole new creative venture. Andy Powers is the president, CEO and chief ...

All the red-hot gear news and artist goings-ons from the show floor at the world’s biggest guitar gear trade show ...

I’ve played guitar as a hobby since I was in junior high. While the instrument hasn’t changed, the tools I use to make it possible have — sort of. In addition to the built-in GarageBand app ...

A decade in the planning, the store is a ballsy attempt at keeping guitars alive in the culture while also hoping to reinvigorate sales, and according to Fender Asia Pacific president Edward ...

In August 1963, a yellow Telecaster emerged from Fender’s original California factory ... set at the 1965 Newport Folk Festival. Now, that guitar can be yours, if you have a mere $275,000 ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

To be totally honest, it’s nigh on impossible to select the best electric guitar. Guitars come in such a variety of styles and configurations that finding a single instrument in such a crowded ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

Copyright 2025 The Associated Press. All Rights Reserved. Jeff Beck’s guitars have been auctioned for nearly 11 million U.S. dollars in the U.K. More than 130 items ...

LONDON (AP) — Some of the most iconic guitars in rock history are going ... and Beck’s 1954 Sunburst Fender Stratocaster, valued at between 50,000 pounds and 80,000 pounds ($61,000 and $9 ...