For example, we noticed a major search engine would not return a large airline's homepage when the airline's name was given as a query. It so happened that the airline had placed an expensive ad ...

For example, Hitwise reports that average query length is getting longer. Search marketers have interpreted this information in the following way: If queries are getting longer, the long tail of ...

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...

Query deserves freshness (QDF) is a part of Google’s algorithm that prioritizes newer content in search results when a searched topic is trending, rapidly evolving, or changing over time.

Query processing and optimisation are critical components of modern database systems, serving to translate high‐level declarative queries into efficient, low‐level machine instructions.