With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

Dr. James McCaffrey presents a complete end-to-end demonstration of the kernel ridge regression technique to predict a single numeric value. The demo uses stochastic gradient descent, one of two ...

AI offers promise in the realm of chronic disease management, including diabetes, obesity, and PCOS, but must be approached with caution.

Olivier Jollet opened the third edition of the FAST Festival, discussing how Pluto TV is curating its stable of FAST channels ...

Remember when the internet was just starting out? It was a wild, new place, nothing like what we see today. Back then, ...

Tinuiti experts break down recent media updates such as a unified CTV apace, TikTok's US-only spin-off, and natural language ...

Google's new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries.

Adam Aleksic talks about his new book 'Algospeak,' which details how algorithms are changing our vocabulary; plus, we check in with Hennessy + Ingalls bookstore.

These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Comparing Modeling Approaches for Distributed Contested Logistics. American Journal of Operations Research, 15, 125-145. doi: ...

This study proposes a comprehensive strategy to optimize the operation of real-world gas pipeline networks and support decision-making. The goal is to improve environmental sustainability by ...