Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Super Bowl fans in Frisco can catch their own special deliveries from the air for the Sunday game. PepsiCo is teaming up with ...

Doritos Super Bowl commercial titled "Abduction" was the winner of a contest for creators to create a spot for the big game.

Dallas' Plot Twist Creativity is behind the Super Bowl spot for H-E-B, the San Antonio-based grocer that’s been heavily ...

As Super Bowl 59 gets set to kick off in New Orleans, here's a look at how much companies are paying to be part of the ...

Doritos' Super Bowl ad was the result of a fan contest, with winners Dylan Bradshaw and Nate Norell directing a commercial that might be a nightmare for many Doritos enjoyers. A human fights for ...

Here are some of the ads you can already watch online. Doritos held a contest for its Super Bowl LIX ad and fans of the tortilla chips voted for the winner. Starring Michael Strassner, the ...

While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...