Super Bowl viewers will see a food fight among advertisers, with a significant chunk of commercials devoted to junk food, ...

While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the ...

A group of filmmakers with ties to the South Valley are headed to the big game in New Orleans. Action News sat down with Nate, Dylan, and Lorenzo, winners of the Doritos Crash the Super Bowl Contest ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

The winners of Doritos' "Crash the Super Bowl" contest have been announced and two friends are now $1 million richer.

UNCW grad Dylan Bradshaw talks winning the contest, his recent TODAY Show appearance, and how he plans to spend the prize ...

The top barrier to entry for pharma brands considering a marketing play at the Super Bowl is the price point. A 30-second ad ...

Kansas City Chiefs QB Patrick Mahomes talks with USA TODAY's Ralphie Aversa about embracing the spotlight and Doritos' Super ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

The DunKings are back after debuting during last year’s Super Bowl. This year, Ben Affleck and Casey Affleck enlist the help ...

Robinson reunites with his frequent collaborator and “Detroiters” co-creator Sam Richardson for the eccentric short film. The ...