Sapna Katwala Khan, a seasoned media professional with over 20 years of experience and a decade-long stint at ZEE, is redefining the landscape of radio marketing worldwide through her company, On Air ...

AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI ...

Pauline Brown, the former North American chairman of LVMH, says aesthetic intelligence is not just about beauty — it’s about ...

Gopa Menon, Chief Growth Officer for APAC at Successive Digital, explores if we are ready for a world where prompt ...

Media has already signed up 15-20 brands and the plan is to take the number to 80-100 by the end of this year.

From heritage festivals to digital shopping bonanzas, 2025 presents several opportunities to engage with China’s ...

Publishers are adapting to the changing social and cultural zeitgeist of the digital age, marrying traditional and modern ...

From ancient rituals to digital-age consumerism, this is how marketing—and by extension capitalism—reshaped the way we ...

India's future is being shaped by a new wave of innovative companies revolutionizing industries through technology, ...

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative pursuits like writing and design off our plates, and ...

To avoid alienating the creative community, brands must prioritize ethics and artistic integrity when integrating AI into ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...