BellaNaija6d
Desperados Turns up the Fun with the “Beer with a Latin Vibe” Campaign | Catch the highlights
At the heart of the campaign is “ GUAO GUAO ,” an infectious new track by Ovy On The Drums featuring Venezuelan rapper Micro ...
Nigerian Tribune on MSN4d
Desperados ignites Nigeria, launches “Beer with Latin vibe” campaign
Colombian Producer OVY ON THE DRUMS Leads the Charge in Desperados' Latest Global Movement Lagos, Nigeria –0, 2025: Today, ...
Desperados takes first shot at non-traditional advertising with Ovy on the Drums
The Heineken-owned tequila beer has signed up the Colombian record producer as its artistic director to usher in a new era of advertising.
shots6d
Desperados’ dopamine bop
The tequila beer brand launches an energising musical campaign inspired by Latin youth culture in collaboration with ...
The New Times on MSN17d
FEATURED: Tequila-flavoured ‘Desperados’ debuts in Rwanda, targeting nightlife scene
Heineken, through Bralirwa, has introduced Desperados, a tequila-flavoured beer, to the Rwandan market, aiming to attract younger consumers looking for a different taste from traditional lagers. The ...
Ovy On The Drums x Desperados Cheers to Latin Music Culture
We sat down with the Colombian producer to learn more about his creative process, the current Latin music landscape, and his ...
Beverage5d
Premium brands continue to shine for Heineken
In Asia, premium beer volume also grew mid-single-digit while India has seen particular momentum: the premium portfolio, led ...
The Nation Newspaper7d
Grammy winner backs Desperados’ new campaign with dance competition
Sampson Oloche, Portfolio Manager, Beyond beer commented: “This campaign embodies the bold and adventurous spirit of Desperados. By blending the infectious energy of Latin music with the vibrant ...