It will be a less spirited Super Bowl. Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Much has been made of the growth of alcohol-free wine in France: a country known for its traditions and passionate culture ...

It’s 2025, and Tom Holland has the Midas touch. So when he released his own alcohol-free beer – the golden-canned Bero – in January, it was no surprise that high demand saw UK reserves run dry almost ...

“It’s a real thing. It’s here to stay,” Nick Firestone, the CEO of US brewer Firestone Walker, says. “Personally, I’m glad it’s here to stay.” Eyeing the increasing demand for non-alcoholic beer, the ...

Michelob Ultra Zero — an alcohol-free beer that boasts only 29 calories — will be making a cameo appearance in a Michelob Ultra commercial during Super Bowl LIX, where ads cost a reported $8 ...

BRITS are being "ripped-off" by alcohol-free beers that cost more than normal pints, even though they should be cheaper. The thirst for low-booze options is growing year-on-year in the UK ...

As Dry January reaches its final furlong, many retailers are reporting record-breaking sales of alcohol-free and very low-alcohol ... prizes at the World Beer Awards and won a Great Taste ...

The alcohol-free beer industry has seen a massive increase across the United Kingdom in recent years as more and more people opt to go sober. According to a recent YouGov poll, around 62 percent ...

But more on that later. I began with Noon Wheat, a can named after Tom and Zendaya's dog Noon, described as a 'cloudy and classic' alcohol-free beer. I really wasn't sure what to expect ...

It was not so long ago that Kaliber, the alcohol-free beer advertised by comedian Billy Connolly yet loathed for its lacklustre flavour, was the sole option for non-drinkers on a night out.