As the founder of Mary Louise Cosmetics and Lucky Girl rosé, young entrepreneur Akilah Releford Gould is one to watch.

From journalists to doctors, artists to Uber drivers, everyone is counselled to burnish a self-branded personae.

This is the basis for personalised medicine and by understanding the role our DNA plays in our health, it can help us transform how we think about our healthcare and help us deliver the four Ps: By ...

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