The lawyers literally just wanted to squish all the Squishmallows ...

Build-A-Bear requested it be sent one of every Squishmallow design, so more than 3,000 plushes. The judge overseeing the case ...

Many mall-based retailers are struggling amid the shift to online shopping. Build-a-Bear (BBW), founded in 1997, isn't one of them. The retailer is making money, opening new stores, and has seen its ...

Build-A-Bear even has an entire section of its website dedicated to products for grown-ups. A survey the company commissioned found that more than half of people held on to a childhood stuffed animal, ...

Build-A-Bear even has an entire section of its website ... and about 40% said they sleep with a plush toy. “I wonder if people are seeking more comfort in the face of uncertainty,” said ...

Dive into a captivating collection of stories designed for 9-to-12 year-olds, exploring themes of family, bravery, and ...

Studies show that sharing childhood memories with kids helps build emotional closeness ... connection with their children. Toys preserve the magic of childhood. A well-loved Buzz Lightyear or a soft, ...

The Metrocentre has revealed a number of family-friendly activities for the Easter holidays. The Metrocentre, in Gateshead, ...