L’Oreal is poised to capture structural growth opportunities in the beauty market thanks to its well-balanced category exposure and strong positions across brick-and-mortar and digital channels. Lab ...

Communicate a unique value-offer proposition, consultant Keith Broviak of CSD Solutions says at CSP’s Dispensed Beverages ...

Living in an age where authenticity and differentiation are key, the ability to tell a good story is one of the most powerful tools you can have.

Stitch Fix, Inc. SFIX has experienced a remarkable jump in its share price over the past year. The stock has rallied 38.2%, significantly outpacing the Zacks Retail-Apparel and Shoes industry’s 10% ...

Cupra initially wanted to be an EV-only brand in the U.S. But as many automakers have, the company slowed its roll on ...

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy. In this guest commentary Brett Banker of branding and marketing agency X&O ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...

CEO Hillary Super is transforming Victoria’s Secret & Co. — starting at the top. The retailer on Tuesday announced a flurry of leadership changes, including the appointment of three new ...

“This process involved integrating legacy and new acquisitions into a cohesive offering that honoured 340 years of heritage, while positioning the brand for the future,” says Olympia Dietrich, project ...

The company's strong brand positioning and strategic initiatives have contributed to its ability to navigate challenging market conditions, prompting a reevaluation of its stock potential.