Join TiE Mysuru's Masterclass with N. Ravi Shankar on brand positioning strategies, market insights, and business success on Saturday.

Brand archaeology: What lessons can be learned from the strategies and tactics that lead to ... Looking at those two sets of core values, what narratives and positioning territories emerge? (Example: ...

Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or ...

Mamaearth co-founder Ghazal Alagh believes that every successful brand needs an "enemy"—not necessarily a competitor, but a ...

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Industry experts at e4m Auto Marketing Summit 2025 explored how brands can leverage digital content and community-driven ...

Join us and hear expert strategies for creating brand ... from a well-defined brand identity and positioning. Using an amusement park branding example, Mordy explained that instead of marketing ...

As India increases its customer base for Basmati rice to 150 countries globally, appropriate and meaningful branding has now ...

Sanjiv Mehta, executive chairman of L Catterton India, shares a wealth of experience in navigating the complexities of ...

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

As consultancy reshapes traditional employment models, beauty brands are adapting. Project-based work and hybrid teams combining in-house and freelance talent are becoming the norm. For executives, ...