Varun Thakar has joined Razorpay as the director of brand marketing. Prior to joining Razorpay, he spent three years at ...

With a focus on OOH, digital engagement, and curated experiences, the managing director shares how JLR India is redefining ...

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

While brands invest heavily in marketing touchpoints throughout the customer journey, they often overlook a critical ...

BATON ROUGE – LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to ...

MILAN (Reuters) - Italian spirits group Campari plans to put the brakes on M&A and focus on developing its most promising ...

Attempting to be a "me, too" or copycat is not usually a successful strategy. What's Expressed by a Brand? Positioning establishes business credentials and the mental "territory" you want to own. What ...

Agrovision is producing blueberries in China to tap into local demand for the fruit, which has skyrocketed in recent years.

Fastrack wins at the Afaqs Foxglove Awards 2018 for Shut the Fake up campaign. Sonata wins the Best Brand Launch of the Year at the Brand Equity Marketing Awards. Tanishq won the Images Excellence ...

The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league.

Definition: Breakaway positioning is a marketing technique in which customers ... This type of marketing technique helps the brand to create its own image, or niche, which at times leads to impulsive ...