The venture is in collaboration with the Laker star's LeBron James Family Foundation who worked closely with James and the Barbie team in personalizing the doll's outfit. LeBron James Kenbassador ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...

There’s no shortage of celebrities who have gotten the Barbie treatment, from Mariah Carey to David Bowie and so many more. But in a move that unites the worlds of basketball and doll collecting ...

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great. James was chosen as the brand's first "Kenbassador" due to ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...