As Eid approaches, the season of gifting bursts with excitement, where only the most extravagant gestures will do. This year, ...

Global SS Beauty Brands, a Shoppers Stop unit, shifts focus to mass beauty market, introducing affordable brands like Note ...

From Arab-inspired Lattafa to Sol de Janeiro dupe brand Sttes, data from Charm.io shows fragrance brands catering to myriad ...

Why is Baccarat Rogue 540 so famous? Rihanna complimenting me on a fragrance is surely a moment I’ll never forget; and part of the reason I’ll keep a bottle of this in rotation forever.

Enter: pheromone perfume. First, let me explain what the heck pheromones are. “Pheromones are a form of biological, nonverbal communication,” says board-certified dermatologist Karan Lal ...

For Armaf, this launch continues its impressive growth story. As a brand under Sterling Perfumes Industry – one of the largest fragrance manufacturers and distributors in the UAE – Armaf has built its ...

I want to know what products everyone has in their make-up bag, what skincare we’re all using on our quest for glass skin and, most specifically, which perfume the woman I sat next to on the ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Presenting partner of the event is Tristar, Support Partner is Veloche, Venue Partner is InterContinental Festival City, Fragrance Partner is Miss Armaf, Gifting Partners are Lush, Ahmad Tea and ...

Presenting partner of the event is Tristar, Support Partner is Veloche, Venue Partner is InterContinental Festival City, Fragrance Partner is Miss Armaf, Gifting Partners are Lush, Ahmad Tea and ...

Naturally, if you’re on the hunt for a new fragrance, it can be overwhelming knowing where to start, especially with ambiguous terms like ‘whimsical’ and ‘complex’ floating around.