That’s because brushless DC motors require carefully timed signals used in a process called Electronic Speed Control (ESC). [Fileark] built and ESC using an Arduino and has a couple of posts ...

[Frank Herrmann] had an interesting idea to turn a geared DC motor into a servo motor ... provide all that is needed to read the encoder, control the motor rotation and listen on the ‘stepper ...

Speed control ... Full 4 quadrant control can be achieved with brushless motors using only hall sensors. A DC tacho or encoder can be optionally used with the DC motor for tighter feedback loops ...