Buc-ee's sued a smaller Texas-based gas station chain, Super Fuels, on allegations of copyright infringement, claiming its ...

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Buc-ee's is suing a smaller North Texas gas station chain, claiming it is infringing on the copyright for the Buc-ee's beaver ...

Buc-ee's is again taking legal action to protect its trademarks. The convenience and fuel retailer filed a lawsuit in the Northern District Court of Texas against Dallas-based Super Fuels, alleging ...

[Super Fuels'] infringing marks prominently feature an anthropomorphic and cartoon representation of a smiling animal that closely resembles a beaver, which is similarly positioned in a right ...

The use of a smiling, brown-colored cartoon animal facing to the right; a red accent; and even the dog’s button nose are all evidence Super Fuels is trying to rip off Buc-ee’s, the travel stop ...

Is Buc-cce's getting too big for its britches? This latest move to protect their image may actually do more harm than good.

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Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their trademark beaver mascot.