Amazon uses this "working backwards" approach because it forces ... Jassy explained. Jassy's AWS team isn't the only one that uses this atypical product approach: It's institutionalized throughout ...

AWS elaborated on its product development process of “working backwards” in the lawsuit seeking to enforce Hall’s non-compete. “Amazon starts its development process with a draft press ...

but the more exciting moments come when his team is able to build on the foundations already established at AWS, often working backwards from customer needs. “My job is to ensure the foundations ...