Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Leading muesli brand Alpen has launched a new consumer campaign with the creative, ‘Alpen, it’s The Grown Up Thing To Do’. The campaign follows Alpen’s recent investment in a more modern brand ...

Alpen, the UK’s number one Muesli Brand, reveals its brand new major consumer campaign with the launch of media creative, “Alpen, it’s The Grown Up Thing To Do”. The campaign follows Alpen’s recent ...

Louise Vickers, head of brand at Alpen, said: “We’re incredibly excited to be back on air, as the number one brand in the category, this is exactly where we need to be. There is such a significant ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

This one has been around the block a few times; after 30 years in the “cereal mascot game”, all he wants is to enjoy a nice bowl of muesli from his alpine lodge – which he devours with gusto. “Alpen ...

He is now enjoying the simple things in life – like Alpen muesli – but can’t help himself from reverting to the mascot role, which means displaying very bad table manners. The line is, “Alpen, it’s ...

There comes a point in life when it’s time to swap sugary cereals for more ‘grown-up’ varieties, like muesli. Embracing this more considered approach, Alpen has rolled out retired mascot ...

Take a look at the nominees for this year’s Grammy awards and it might seem like women had achieved not just parity in the music industry, but near domination. Three-quarters of the nominations went ...

London-based creative agency Nice and Serious has partnered with the UK’s second-oldest LGBTQIA+ helpline, Switchboard, to create a new identity marking its 50th anniversary. Since 1974, Switchboard ...